Absolutely genius these two, simple and effective, the way Marketig should be.

rawmkt.blogspot.com

Wow!!! 22 Immutable Laws of Branding!! GREEEAT BOOK! Yet to read the rest! And by the way, I wish you could talk about Jaguar, one of my favorite cars (but tarnished brands)! I dont know what it stands for, why the brand tarnished (from the way I see things), what it can do to bring its name back, and what you think about its new makes ;-) ..ie XJ 2010 and the new XF ! So, what's your view on this? Would be really glad if you could make some references! Thank you!

Looking forward to more frequent updates!

Sorry, You have NOT done.

Hey, Al and Laura, what's the first rule of the Leader? It's update themselves! You are the Focus Leader, but you've done as what you are telling others. So.......

Fan from P.R.China

Please please please,
give us some new videos,
dear Al and Laura Ries.
Thank You very much.
Your fan from Czech

Hi Al and Laura!
I've checking out for months, so thought to leave a commnet:
"I'm desperatly waiting for new videos!!!"

Very lame Laura and Al. The least you could do is update your site and give your followers some notice of the leave.

Hi Al,
What is happening to you? It is 2010 and nothing yet!!! We are looking forward for the next video!!Christos D. Katsanos/Greece

Its like a lens, place it well strategically so that it can create a fire....The Mode of building brand comes in converging and not diverging... Too many dissortions and consumer feels lost in what exactly the company is all about. Hence consumers go to some entity/company/brand which is know for ONE something.

Its like a lens, place it well strategically so that it can create a fire....The Mode of building brand comes in converging and not diverging... Too many dissortions and consumer feels lost in what exactly the company is all about. Hence consumers go to some entity/company/brand which is know for ONE something.

I think GM should shut down Chevrolet, keep Pontiac & Hummer and divide some of the products of Chevy into the remaining brands. For example, trucks to GMC, Corvette to Pontiac. The GM leaders aren't thinking Brand just as Ries says. Return GM to Alfred Sloan days & hire Al.

i need video of law of company from 22 immutable laws of branding. can you upload related this video?

where's that sexy little kitten? Laura... where are you? Where something red in your next video, just for me please.